The Impact on Consumers’ Mental Simulation and Purchasing Desire from the Product Photo’s Visual Constitution of Affordable Fashion Brand Website.

碩士 === 中原大學 === 商業設計研究所 === 103 === As social economic structure changed into M-type. “Fashion” which in the past was represented a symbol of nobility "stylish", now on the contemporary trend, projecting a new consumer attitudes which called "affordable fashion." On the other han...

Full description

Bibliographic Details
Main Authors: Yi-Hsuan Chou, 周怡萱
Other Authors: Yi-Ting Huang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/78251203092382042622