The Impact on Consumers’ Mental Simulation and Purchasing Desire from the Product Photo’s Visual Constitution of Affordable Fashion Brand Website.
碩士 === 中原大學 === 商業設計研究所 === 103 === As social economic structure changed into M-type. “Fashion” which in the past was represented a symbol of nobility "stylish", now on the contemporary trend, projecting a new consumer attitudes which called "affordable fashion." On the other han...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/78251203092382042622 |