Applying Cultural and Creative Perspective on Souvenir Package Design : A Case Study of Hotel Branding.

碩士 === 中原大學 === 商業設計研究所 === 103 === Nowadays high level of economic and tourism to flourish, people easy to everywhere. Passengers buy local souvenirs for a memory or give someone when they travel. But local souvenirs are not characteristic almost. In order to enhance the competitiveness of souvenir...

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Bibliographic Details
Main Authors: Hui-Chuan Huang, 黃慧顓
Other Authors: Kun-Fan LIN
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/k5d282