The effects of gift-giving culture upon luxury brand consumption for gifts
碩士 === 中原大學 === 國際商學碩士學位學程 === 103 === Taiwan has a rich culture which is blended with traditional culture of diversified ethnics for thousands years. Taiwan culture also had been influenced by Japanese and America culture during colony periods. Besides, the bandwagon trends from Korea and other cou...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12692807656516874049 |