Online Herd Behavior in virtual communities
碩士 === 中原大學 === 國際經營與貿易研究所 === 103 === Previous studies on WOM have stressed the importance of peer consumer reviews in making purchase decision. When people follow the others purchase decision on the Internet, online herd behavior occurs. This paper presents three experiments that examine herd beha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gvh793 |