Enterprise Social Media for Electronic Word-of-Mouth Research
碩士 === 中原大學 === 資訊管理研究所 === 103 === In the past, Enterprises will use several channels to advertise or sale for their products or brands, because they wanted to maintain their market competitiveness. The products or brands ads with sound and lights effects will caused consumers have buying desire or...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02812237827522147483 |