User’s Continuous Purchase Intention in Value-added Service of APP Game
碩士 === 中原大學 === 資訊管理研究所 === 103 === In the recent years, APP developers start to focus on the In-APP Purchases which makes users pay for more content in the application. This study aims at the players who had paid in the game type application to investigate through the Unified Theory of Acceptance a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2936jt |