Advertising Effectiveness of Online Video Platform: A Case of YouTube
碩士 === 中原大學 === 資訊管理研究所 === 103 === With Internet delivery of video content surging to an unprecedented level, online video advertising is growing many times faster than TV, search, and most other digital ad markets. It brings many opportunities and challenges, so lead to many academics and practiti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2y9b35 |