A Study of Social Network Marketing and Shopping Behavior in Facebook

碩士 === 中原大學 === 資訊管理研究所 === 103 === With the development of Internet, virtual interactive mode gradually replace physical interaction. More and more people interact with friends through Facebook. Many companies, except physical stores, also create fan page on the Facebook. In order to market their g...

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Bibliographic Details
Main Authors: Chih-Yuan Hsiao, 蕭志遠
Other Authors: Su-Houn Liu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/81717513239009969802