Relationships among Brand Attachment, Brand Preference and Purchase Intention of Sport Goods using Theory of Planned Behavior
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === Brands are the competitive advantages and important assets of entrepreneurs. In order to create brands with unique products, entrepreneurs must know personal preferences of customers and establish the relations between brand attachment and brand preference...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w6rty3 |