The Influence of Word-of-Mouth and Service Quality on Choosing Cram Schools by Parents - Corporate Image as a Mediator
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === Most of the junior high school students go to cram after school in Taiwan. According to literature reviews about cram schools, most of the researches are the directly effects of word-of-mouth、service quality、corporate image on purchase intention. The impact o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xmtx7v |