The Impact of Service Quality on Word-of-Mouth in the Industry of Wedding Planner with Customer Perceived Value and Customer Satisfaction as Intermediary Factor.
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 103 === This study analyzes the impact of service quality on the spread of the customer word-of-mouth. Explore the intermediary relationship of customer perceived value and customer satisfaction. Subjects were females received wedding planners’ service. The ques...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05468717196938373856 |