The Impacts of Salespersons’ Influence Strategies and Customers’ Personal Characteristics on Sales Performance:An Example of Real Estate Salespersons

碩士 === 朝陽科技大學 === 企業管理系 === 103 === This study aims to investigate the role of various influence strategies of salespersons and personal characteristics of customers on the sales performance in the context of transaction of real estate.We propose a research model based McFarland et al.’s (2006) six...

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Bibliographic Details
Main Authors: Kuo-Shu Huang, 黃國書
Other Authors: Wen-Kuei Wu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/j497x8