Applying Data Mining Techniques to Customer Value and Behavior - An Example of Multilevel Marketing Company

碩士 === 朝陽科技大學 === 企業管理系 === 103 === According to business economic globalization and the rapid development of information technology, enterprises establish a huge database of customers and transactions through the data warehouse. How to dig out the potential information and rule from big data has be...

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Bibliographic Details
Main Authors: Chiao-Pin Huang, 黃巧頻
Other Authors: Yu-Cheng Tu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/ub79zq