Effect of Carbon Labeling on Customer Purchase Intentions: Using Herd Behavior as a Moderating Variable
碩士 === 朝陽科技大學 === 企業管理系 === 103 === Global warming has been continuously discussed in recent years, and governments have started to formulate numerous policies to solve problems such as climate change and environmental protection. Countries worldwide have also promoted carbon footprint labels in the...
Main Authors: | Chung-Hung Yu, 游仲弘 |
---|---|
Other Authors: | Meng-Jang Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/k9r5b6 |
Similar Items
-
The Interrelationship among Brand Imagination, Perceived Value, and Purchase intention for Whisky Customer- Herd Behavior as a Mediator and Moderator
by: Chun-Wei Chiu, et al.
Published: (2016) -
The Effects of Cosmetic Label Information on Customers’ Purchasing Intention
by: Mei-Chien Chung, et al.
Published: (2007) -
The Impact of Herd Behavior and Training Cost on The Intention of Purchasing Fitness Meals for Customers in Kaohsiung City
by: LIANG,SU-CHEN, et al.
Published: (2019) -
Herding in the consumption and purchase of digital goods and moderators of the herding bias
by: Ding, A.W, et al.
Published: (2019) -
Nutritional Label and Purchase Intention: A Moderated Mediation Perspective
by: Wu, Pei- Wen, et al.
Published: (2012)