A Study on Relationship among the Brand Knowledge, Customer Value and Purchase Intention-The Moderating Effect of Trust
碩士 === 朝陽科技大學 === 企業管理系 === 103 === With the evolution of the times, people think the clothes aren’t any longer for a necessity of life, instead of hoping to dress up themselves by clothes. The apparel industry was affected by the 2008 global financial turmoil and by the recent debt crisis in Europe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9f277q |