A Study of Using RFM Model to Improve Hospital Information System

碩士 === 朝陽科技大學 === 資訊管理系 === 103 === Advertising is a common approach in hospital marketing campaign, its goal is to deliver the right information to patient who need it. This topic has been studied by many researchers. In this paper, we propose a recommendation method based on RFM that analyze patie...

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Bibliographic Details
Main Authors: Chao-Wei Hsu, 許釗維
Other Authors: Yuan-Liang Tang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/54816563637564603675