Conspicuous Consumption and Involvement on Consumer Purchase Intention of Star Endorsement Sneakers
碩士 === 朝陽科技大學 === 休閒事業管理系 === 103 === The main purpose of this research was to explore the situation, the differences and the relations among the conspicuous consumption, the involvement and the purchase intention for the athletic shoes endorsed by the sports stars. The questionnaires related to the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12413347750346571312 |