Cognition, Experience of Culture Influence on Behavior Intention for Masses Participate Traditional Activity - A Case Study in Keelung Chungyuan Festival.
碩士 === 朝陽科技大學 === 休閒事業管理系 === 103 === The study aims to explore the influence among the people’s culture awareness, culture experience, and behavioral intention. This research selected the people who are in the ghost festival as the objects, 420 questionnaires were sent out in total, recovering vali...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zyc7q9 |