A Study of the Relationships among Visitors’ Brand Attitude, Service Value and Repurchase Intention - A Case of BRAND'S Health Museum
碩士 === 朝陽科技大學 === 休閒事業管理系 === 103 === The main purpose of this study is to investigate the impact of visitor’s brand attitude and service value on purchase intention. This study’s target company is theBRAND'S Health Museum. 450 questionnaires are delivered to the visitors, a final return of 397...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nywutq |