The Impact of Customer Relationship Management and Customer Knowledge Management on Store Operating Performance

• Main Authors: Hsin-Jung Sun, 孫信榮
• Other Authors: Yu-Tsu Lin
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/23999937318536822152

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 103 === With the interaction of globalization, more and more store go as Customer-respect in recent years, relatively about Customer Relationship Management and Customer Knowledge Management related topics Both are mainly emphasize the customer-oriented enterprise resource integration and allocation in order to enhance the competitiveness of enterprises. For enterprises, Customers are sent directly to any source of power: How effective use of internal knowledge and ability of the enterprise customer, outside the enterprise in order to deepen the customer relationship, Key to competitiveness and sustainable development of the enterprise will be able to maintain. The customer knowledge as the core element of customer relationship management, Is mainly because of the good customer knowledge management, will allow businesses to better grasp customers and markets, And in a more cost-effective and high-quality way to achieve the purpose of deepening customer relations, Then grasp the market opportunities and threats against the market。