| Summary: | 碩士 === 台灣首府大學 === 休閒管理學系碩士班 === 103 === With the economic development changing people’s spending habits. People eating increased meal in the restaurant not only enjoy the food, consumers pay more attention to the value of consumer’s perception, generate satisfaction in order to make consumers spending again. The purpose of this study is to discuss the relationship among service quality, food quality, atmosphere, customer satisfaction and customer loyalty with the consumers of Mei-mon Restaurant in Chiayi County. Sections of literature review and questionnaire collection is included in the research. Total 500 questionnaires were sent out, and 339 questionnaires were valid. Hierarchical regression analysis is applied to test the cause relations between variables and examine the hypothesis. The findings of this study verify that service quality, food quality and atmosphere have positive relationships with customer satisfaction and customer loyalty. The results may be as references for practitioners to manage a restaurant sustainably or make a proper policy.
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