The Relationships between Cultural Products Involvement of Consumer and Purchase Intention-Conformity Behavior as a Moderator
碩士 === 大葉大學 === 企業管理學系碩士班 === 103 === ABSTRACT This study mainly explored the relationships between cultural products involvement of consumer and purchase intention. Furthermore, we discussed whether conformity behavior would moderate that cultural products involvement of consumer impacted purchas...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kznw2h |