The Effect of Online to Offline Service Attributes on Customer Satisfaction a Case of Online Purchasing Smartphone
碩士 === 大葉大學 === 企業管理學系碩士班 === 103 === Purpose- This study is to investigate the relationship between customer satisfaction and the online to offline service attributes that influence their satisfaction. Based on the three hypotheses developed from the e-satisfaction model, customers were asked to co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44848212210228734630 |