A Study on the Relationships among Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty
碩士 === 大葉大學 === 企業管理學系碩士班 === 103 === It appears, in early general business activities, that as long as one has the price and technology advantages, one has the opportunities to win. According to Abraham Maslow's (1943) hierarchy of needs, however, after the society has become affluent, consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90867080325109889365 |