The Mediating Effect of the Social Identity on the Relationship between Waiting-Line and Conformity

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === Most study results about queuing are negative, only few focus on the positve impact of waiting-line. How do queues influence consumers’ decision-making when they see the waiting- line in front of stores. The study was aimed to verify the impact of waiting-...

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Bibliographic Details
Main Authors: Yu-Chin Shih, 史玉琴
Other Authors: Chih-Hsiung Wei
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/64d6y7