A Study of The Relationship Between Customer Equity, Perceived Value, and Repurchase Intention-An Example of Smartphone
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The purpose of marketing is to meet customer needs and create customer value, as a result, companies have to execute their strategies with understanding customers' needs or preferences, so they can produce the products that can fulfill customers. Therefor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bnnav8 |