A Study of The Relationship Between Customer Equity, Perceived Value, and Repurchase Intention-An Example of Smartphone
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 103 === The purpose of marketing is to meet customer needs and create customer value, as a result, companies have to execute their strategies with understanding customers' needs or preferences, so they can produce the products that can fulfill customers. Therefor...
Main Authors: | Ming-Kai Huang, 黃明凱 |
---|---|
Other Authors: | Benjamin C Parng |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/bnnav8 |
Similar Items
-
The Impact of Advertisement Appeals on the Relationship between Customer's Perceived Value and Repurchase Intention - An Example of Beer
by: Nien-Ying, Chiang, et al.
Published: (2011) -
The Effect of Customer Experience on Perceived Value, Luxury Value and Repurchase Intention.
by: Chin-Hsiu Huang, et al.
Published: (2013) -
The Relationships Among Service Brand Equity, Convenience, Repurchase Intention and Customer Lifetime Value
by: Ya-Ping Chan, et al.
Published: (2005) -
The effect of customer perceived value on trust, satisfactionand repurchase intention
by: Yuan-Pin Tsai, et al.
Published: (2014) -
The Relationships among Brand Image,Perceived Value, Customer Satisfaction, andRepurchase Intention─A Case Study of Chia Hsiang
by: Hsu, Ming-Huang, et al.
Published: (2017)