The Effects of Brand Awareness of Sportswear and Brand Preference on Customer Purchase Intention－A Case Study of Changhua Junior High School Teachers
碩士 === 大葉大學 === 運動健康管理學系 === 103 === In recent years, with enhanced health awareness and increased sports population, the demand of sporting goods has relatively increased. As the applicable scope and consumption market of sporting goods are expanded, the competition becomes more intense. Sportswear...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/479ke7 |