A Study on Participation Motivation, Experience Perception and Behavioral Intention-A Case of Taipei 101 New Year Eve Party

碩士 === 大葉大學 === 運動健康管理學系 === 103 === This study explored the relationships between participation motivation, experience perception, and behavioral intention, and analyzed the differences between these three variables. A questionnaire survey by purposive sampling was conducted on the New Year Eve Par...

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Bibliographic Details
Main Authors: Chao I Lee, 李昭儀
Other Authors: Wen Guu Lei
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/n8nng2