A Study of Relationship among Brand Image, Endorser Credibility, Brand Attitude, and Purchase Intention of Sports Shoes
碩士 === 大葉大學 === 運動健康管理學系 === 103 === Along with people’s increasing attention to health and a drastic growth in the number of exercise participants, there has been a noticeable growth in the demand for sports shoes. Given the intense competition of in the market of sports shoes, many brands are deve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49890808021107493444 |