A Study of Relationship Marketing,Relationship Quality, and Customer Loyalty of Chain Hairdressing Industry

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 103 === This study investigated the influence of chain hairdressing industry’s relationship bond and relationship quality on customer loyalty among chain hairdressing industry’s customers. It aims to achieve the following goals: (1) the influence of relationship bond...

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Bibliographic Details
Main Authors: KO,HSIN-JU, 柯幸如
Other Authors: WANG,RUI-XIANG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/62023388720042077124