The Effect of Country-of-Origin Image and Ethnocentrism on Perceived Risk-Using for Consumer Purchase Intention Reviewed
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === In the trend to integrate with globalization and global economics, the prosperous global trade lets the consumers have many opportunities to contact multi country and hybrid commodities. Therefore, we need and have to understand the effect of country-of-origin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46707544050804358937 |