The Relationship between Otaku Disposition and Impulse Buying Behavior of Consumer- Locus of Control as a Moderator
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === The study is to explore the influence of the otaku disposition consumer and impulse buying based on otaku disposition and personality. It uses the locus of control as a disturbance variable to examine the difference of the otaku disposition consumer with diffe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/699x95 |