A Study on the Relationship between Perceived Salary Satisfaction and Impulse Buying Behavior—Advertising Endorser Type as the Moderator
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Most of previous studies has focused on physical store and online shopping, and confirmed that consumers often impulsive purchase behavior. Businesses use a variety of marketing methods, raised people's impulse buying behavior to obtain more benefits. Some...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q8hk6b |