Relationship between Credibility of the Endorsers and Sensitivity of the Price -Moderate Effects of Positive Attitude of Love
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Relationship between Credibility of the Endorsers and Sensitivity of the Price - Moderate Effects of Positive Attitude of Love An endorser is one of the common marketing strategies all the time. Consumers expect to get reliable products on effective recommen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54469962880009583888 |