Exploring the Effects of Story Marketing from the Perspective of Heuristic Theory – A case of a Mirco-film for International Brand
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === With the popularity of mobile devices and mobile Internet, consumers use trivial time to watch movies on the Net and sharing them through community websites. Therefore, the prevalence of micro-film is resulted. This study explores the effects of micro-film s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/crxk32 |