A Study on Influence of Store Atmosphere and Sales Promotion on Consumer’s Unplanned Purchase Behavior
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === In recent years, various shopping ways make more chances of customer’s unplanned purchase behavior. The stores use stores features and promotions to improve profitability and sales. It seems to have become the focus of operations. This study is to investigate t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47569507643598977862 |