A Case Study on an International Tourism Hotel-Impact of Customer Experience and Experiential Value on Word of Mouth Marketing
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Under the experience of economic trends, tourists eager to experience not only the material itself, but also the process of a unique experience of feeling. Therefore, the present study was to investigate the relationship among marketing experience, experience v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9yvd39 |