The Relationship among Historic Building Reuse's with Experiential Marketing, Experiential Value and Behavioral Intention - A Case of Songshan Cultural and Creative Park

碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Historic buildings or monuments characterize specific cultural history as one of the major sources of urban culture capital, which is not only the past pursuit of elegance and reproduction, but also can convert function space, in the developed capitalist consum...

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Bibliographic Details
Main Authors: CHOU LI YUN, 周立筠
Other Authors: Hsio-Min Wang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/qx7tcf