Evangelism of the Brand Fanatics: From Multiple Perspectives of Self, Interaction and Brand Relationships
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 103 === Given the proliferation of Internet usage and the prosperous trend of social media, information exchange between consumers has gradually transcend traditional marketing strategy, therefore, many companies have turn to social medias, such as Facebook Fan Pag...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m5t3fg |