The Effects of Conformity, Product Knowledge, Relationship Quality and Sales Skill of Tour Guide on Purchasing Behavior – An Example of the Group Package Tour to Japan
碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 103 === The purpose of this study aims to explore the effect of conformity, product knowledge, relationship quality with tour guides, and sales skills of tour guides toward purchasing behavior of group package tour travelers to Japan. Questionnaire survey with purpos...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fe8p8s |