A Study of the Relationships among Buying Motivation, Purchase Situation, Sensory Experience and Conspicuous Consumption of Souvenirs－A Case of Hsinchu City
碩士 === 大葉大學 === 觀光餐旅碩士在職學位學程 === 103 === The flourishing of hospitality industry makes the government focus on tourism and promotion of souvenirs. In Chinese culture, most people often buy local souvenirs as gift to express their friendship. The purpose of the study was to explore customers’ motiv...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64365p |