The Effects of Brand Revitalization on Brand Value

碩士 === 逢甲大學 === 企業管理學系 === 103 === Advanced technology and information impel fierce market competitive nowadays. Consumers face the numerous brand and product information, how to attract consumer’s attention is an important topic in brand marketing. For all brands, aging is an issue has to face and&...

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Bibliographic Details
Main Authors: Pei-jingYu, 游佩菁
Other Authors: Lee-yunPan
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/38375279811212126520