A Study on Relationships between Clicks-and-Mortar and Customer Value under the Transaction Cost Theory： -Cases of 7-ELEVEN and Taobao
碩士 === 逢甲大學 === 合作經濟學系 === 103 === According to Xu. C (2013), godfather of retail business, clicks-and-mortar is very crucial and it is impossible for enterprises to avoid this trend. In the future, if an enterprise purely relies on either physical or virtual channel, it will be deemed to meet diffi...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46g8nm |