The Aspect of Health and Environment for The Effect of Positive and Negative Message on Organic Food Purchase Intention
博士 === 逢甲大學 === 商學博士學位學程 === 103 === A considerable amount of research suggests that the way information is processed may well influence a purchasing decision. However, this seems to be an issue rarely investigated in green marketing studies. The present study focus on the environmental aspect of me...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87h665 |