FACTORS AFFECTING CONSUMERS’ PURCHASE INTENTION OF PRODUCTS IN MULTI-LEVEL MARKETING SYSTEM – CASE IN VIETNAM
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 103 === In the 90s, multilevel marketing was proposed and developed in the US as well as in many developed countries. It was not until 2000, this model was introduced in Vietnam and has been more and more popular. However, due to lack of management skill and erroneou...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/npmy56 |