The effects of fair trade on consumers’ purchase intention, perceived risk and perceived value of coffee: Using brand equity as a moderator
碩士 === 逢甲大學 === 國際貿易學系 === 103 === Research on fair trade has become more and more popular over the past decades as fair trade products have gained popularity amongst consumers in many developed economies. In this paper, we choose the catalog of coffee and Taiwan market to discuss. This study aims t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xk6858 |