The Effects of Internet Promotions on Purchase Intention

碩士 === 逢甲大學 === 電子商務碩士在職專班 === 103 === This study focuses on investigating how the promotion in internet concerns customer, and on discovering the effect of promotion campaigns on purchase intention. Promotion types, information source and characteristics of consumer are employed as independent vari...

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Bibliographic Details
Main Authors: Hsie-feng,Lin, 林秀奉
Other Authors: Lee-yun,Pan
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/40102368860248569139