The Effects of Internet Promotions on Purchase Intention
碩士 === 逢甲大學 === 電子商務碩士在職專班 === 103 === This study focuses on investigating how the promotion in internet concerns customer, and on discovering the effect of promotion campaigns on purchase intention. Promotion types, information source and characteristics of consumer are employed as independent vari...
Main Authors: | Hsie-feng,Lin, 林秀奉 |
---|---|
Other Authors: | Lee-yun,Pan |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/40102368860248569139 |
Similar Items
-
The Effects of Internet promotions on Purchase Intention: with E-Service Quality and Recommendation as a Moderator
by: Wan-Shan Lin, et al.
Published: (2010) -
The Impact of Price Promotion on Purchase Intention of Internet-The Mediation Effects of Customer Satisfaction
by: Da-Wei Gu, et al.
Published: (2018) -
The Distinctive Promotion on Consumer Purchase Intentions
by: Lin, Jung Ju, et al. -
Influence of Promotional Formats on Online Consumer Purchase Intention
by: Ching-Hsiu Chen, et al.
Published: (2019) -
The Effect Of Internet Celebrity Endorsement On Consumer Purchasing Intention
by: Qin, Ming-Jiao, et al.
Published: (2018)