The Study of Experience Marketing and Customer Relationship Management Affecting Intention of Word-of-Mouth Communication-In Case Study of Rural B&B
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 103 === As the society has progresses and the improvement of living standards, leisure and tourism has attracted the attention of Taiwanese. Taiwan has a unique geographical environment, the countryside is not only beautiful and unique. B&B rise in the 1970s i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60635019549494785338 |